The History Of Holiday Inn And How Their Franchise Organisation ...

The first Holiday Inn was erected on Summer Avenue in Memphis, this is the main road to and from Nashville. After the initial success of the Holiday Inn in 1954 Wilson intergrated the chain with another businessman Wallace E. Johnson. ... The franchise was the leader in the motel market, it formed a unique booking system for travellers across the USA and put significant pressure on key hotel chains at that time. The business model still sets the standard for a lot of ...